One of the best bits of being a start up is developing skills in lots of different areas, however as an educator I have very limited knowledge of branding and marketing.
Jog took the time to look over our work before the meeting and in an hour and a half filled in some BIG gaps in our teams knowledge and expertise.
We had been thinking we would have to split into two projects, one for kids and one for the study apps, then there were the apps for teachers and the mix of SEN across the apps. It was all getting a bit messy!Splitting up the project would be a shame as there is significant value in having all of our apps under one roof. Happily Jog did not see this as necessary and likened MadeByEducators to the BBC (which was nice!). Robert suggested thinking of our ranges as channels under a broadcasting company, with one simple logo which could be adapted for the different channels.
Hetti had the business side covered and gave me some sound advice re pricing. I think as a startup we are still over the moon that our apps are selling and were not bold enough to match our competitors on price. Robert and Hetti were confidently united that this was detrimental to the projects success as it was important to build a reputation as making 'quality' resource early on.
There were many other suggestions that I would not have fully considered before; actually paying the teachers to make the apps rather than partnerships would really speed things up, creating an app to market our site as more effective than a site alone, potential sponsorship for our free SEN apps and ad's in traditional media just before mocks and the exams.
Getting expert input like this so early on (its only been 2 months since launch of the MadeByEducators project), will make a huge impact on where we grow from here and if we grow enough I hope to use Jog's expertise again in the future!