Using 'Analytics' in Education

I'm a stats fan, not everybody's favourite thing, but one of the things I was looking forward to most in my new role was getting down and dirty with some analytics.
We use stats in schools of course. Classroom teachers are now familiar with inputting their latest grades into a data base every few months. It is seen as one of the paper pushing chores of the job and most teachers suspect that its a pointless one.

Having worked on some of the Pupil Premium initiatives (additional funding for vulnerable students) and having used Flurry for the first time this week I can really see where analytics in schools can go and its really exciting! 
My old school is inviting consultants in to tackle the stats mound which has inevitably raised anxiety in the staffroom. It wont be long before we have some form of flurry for schools (probably already have several!) and it will inevitably lead to some of the same debates on the use of data that face facebook or google have triggered. But knowing educators the way I do it will definitely be used for good and could potentially make an enormous difference, allowing us to be more strategic with resources to focus support where it is needed most.